Changqing Oilfield Plant Development Strategy Research

Chinese oil industry, same with other industries, has been achieved well-known achievement since reform and opening. During the time, some excellent enterprises of the industry have developed from small to large, and weak to strong. Their administrative model having also been moved from simple to scientific. They have focused on marketing rather than production itself. At the same time, they have paid more attention not only to efficiency and marketing surroundings, but also to the whole society. In order to gain stable development in the long run, developing strategy of enterprises has become key factor under unstable and complex marketing environment. Changqing Oil Field Company is one of major bases of crude oil and natural gas. No.4 extract crude oil factory, belongs to Changqing Oil Field Company, was found 3 years ago. Being set up, it has achieved developing very rapidly, and done more for the targets of the Changqing Oil Field Company. Its developing plan and administrative measures have provided huge power to drive the factory run fast and quickly. The strategy and administration could probably show a good example for related enterprises. However, after China joining WTO, the competition of marketing has become more drastic than ever before. If the enterprise has not made developing strategy from itself situation, it would not gain development in the long run, and even be sifted out.Through analyzing the strategy and administration of No.4 extract crude oil factory, combining some theories and ways of administrative, such as SWOT, Poter's Five Factors of influencing competition, Dynamic Analyzing, Linear Programming, Product Life Cycles, Simple Linear Regression Model and dozens of figures, tables etc, we try to combine Macro-Marketing environment and actual environment of No.4 extract crude oil factory, basic theories and the special situationof No.4 extract crude oil factory, short term and long term development of the enterprise, the developing strategy and specific administration strategies of No.4 extract crude oil factory, seek and obtain a better developing strategy model of according with No.4 extract crude oil factory. The model of strategy has also absorbed the utilizable administrative measures, which No.4 extract crude oil factory used to. Using all kinds of factors, the model could make the enterprise get development quickly and largely following the scientific and flexible developing and administrative strategy under the changeable and complex surroundings.