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Strategy And Implementation Of China's Modern Logistics Services For Major Shipping Companies In The Challenge And Response Measures

Posted on:2005-01-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y J XinFull Text:PDF
GTID:2206360125461185Subject:International trade
Abstract/Summary:PDF Full Text Request
Keen competition in the shipping market and enormous development scene of the logistics service market make domestic and overseas large-scale shipping enterprises focusing on effective land and marine transportation management. By developing themselves into modern logistics enterprises, those enterprises are able to occupy more market shares and obtain more profits on the increasing competitive shipping market. Though large-scale shipping companies of our country develop fast on launching logistics, with the limitation of Chinese environment there still exist a lot of problems. This thesis will discuss how to find and solve these problems in order to guarantee the strategy of logistics and its implementation.This thesis firstly introduces the differences between the modern logistics and the traditional transportation services. Then it analyzes the background and necessity of developing modern logistics of large-scale shipping enterprises in China, including the current situation of China logistics market, the tactics that foreign large-scale shipping enterprises develop modern logistics, and the necessity of developing modern logistics of large-scale shipping enterprises in China, which prove the urgency and importance that they develop modern logistics. This thesis applies the SWOT theory model to analyze the development of modern logistics services of domestic large-scale shipping enterprises. Then it takes China Ocean Company as an example to set strategic orientation for the development of modern logistics of domestic large-scale shipping enterprise; meanwhile, it takes China shipping and SINOTHANS as examples so as to explain the importance of cooperating with other logistics companies at home and abroad. At the end of this paper, according to the challenges on modern logistics of domestic large-scale shipping enterprises, the author brings forward the measures on logistics process, group structure and manpower resources management and etc. The business process of shipping enterprise should be redesigned by three vertical mechanisms which separately are redesigning on logistics plan and design mechanism, redesigning on logistics operation mechanism and customer service mechanism; the reform of group structureshould give prominence to compression, and large shipping company should set up special logistics company and the special logistics company should adopt matrix group structure. As to the management of Strategic Human Resource, domestics large-scale shipping enterprises should put emphasis on the mechanism of choosing, training and using talents and pay attention to personnel training and using. They should also set up the incentive distribution mechanism integrated with the market and strengthen the performance examination on the administrative staff.
Keywords/Search Tags:Domestic large-scale shipping enterprises, Modern logistics, Strategy analysis, Strategy implementation
PDF Full Text Request
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