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Bank Of Tokyo-mitsubishi, The Shanghai Branch Of Information Technology To Promote The Program Of Study

Posted on:2004-11-13Degree:MasterType:Thesis
Country:ChinaCandidate:B WanFull Text:PDF
GTID:2206360125461318Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The science revolution of financial area which arises in America since 1970 initially Ls spreading quickly and becoming the focus of the whole world. Generally speaking, there are four factors as following shows to cause this revolution.1) The development of the computer and communication technology.2) The development of the financial theory.3) The internationally change of the market.4) The change of the government's attitude of market control.All these factors above mentioned have direct and huge effected of the financial field. However, it was very difficult to do the judgment that which one is the most important factor in this science revolution of financial area. Therefore, maybe it is a joint effect of these four factors.The development of the computer and communication technology leadsthe widely used of the internet. Simultaneously the internet technology strongly affects every kind of business of the financial field.n this dissertation, I used the method of SWOT analysis to summarize the positive and negative forces of the bank of Tokyo-Mitsubishi Shanghai Branch both in macro and micro environments and using this conclusion, I draw up a plan for strategy development of this bank.In the last part of this dissertation, I design two schemes to meet the science revolution of financial area by making full use of the computer and communication technology.Wan Bi (MBA) Directed by Professor Zen Hong...
Keywords/Search Tags:bank, digital economy, SWOT analysis, BPR
PDF Full Text Request
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