Yuen Wing Development Strategy

This paper is mainly on the analysis of the Singapore Yuan Rong Company under the constant slump of the international shipping market and the international container logistics market remains gaining profit. It also studies the company's development strategy focusing on the feature of the company in accordance with the South-east Asian shipping market.This paper analyzes the management of Yuan Rong Holding Cooperation, discoursing on how to elaborate the company's advantages, adjust its development strategy, grasp the opportunity to broaden the business of the company, improve competition within the company on the basis of quantitative analysis and prediction in order to gain comparative advantage in the competition of Southeast Asian market. Besides, this paper proposes some reasonable suggestions for the company according to the development strategy and the current situation. On the basis of the present situation of Yuan Rong Holding Cooperation and the trend of the container shipment market, this paper aims to set up a general objective for the company.Additionally, in view of the current situation of the company, the paper suggests that Yuan Rong Holding Co. pro-actively strengthen its cooperation with harbors and implement the strategy of containers alliance. If Yuan Rong Holding Co. can adopt these reasonable suggestions flexibly and properly in the process of its operation, they are definitely constructive to the development of the company and increase of its benefits.More researches to follow, this paper summarizes the successful experience of Yuan Rong's containers fleet in South- east region, aiming to make the conclusion more scientific and reasonable, even play an important role in guiding the achievements of the second and third-step strategic objectives of the company.