Current Problems And Countermeasures Of Our Corporate Web Site Marketing

A buismess website can show the visualize and strength of the company,and improve the operation process,and extend products and service,and provide a 24 hours and perfect place to serve the customers.The powerful interactive ability of Internet is useful for companies to develop e-commerce which break a new path to the world market and give a new way to gain profit in the future.This is the wisest choose for companies in the 21st century.Along with the increasing development of Internet technology,settmg up an e-business online is getting more and more easy,however,how to promote it is getting more and more difficult.Nowadys,compames are eager to set up a vvebsite,but they know less about the web marketmg,so there are not enough amount of traffic of website for them to reach their original targets.This is a big problem for today's China companies which have set up their websites.For this,I think, the puzzle of building a successful buismess website is how to set up a low-cost and differentiated website, and how to stimulate traffic of the website, and then how to expand relative web marketing,and how to popularize the fame of the company.Promotion and marketing of a website starts before building.Promotion will be very difficult if there are some deficits during the building.On the contrary promotion will be easy if the building plan is formulated detailedly.For building a efficient and popular business website,the next steps is necessary.havmg a good plan,makmg certain the purpose of the website, finding your competitive advantages, positioning your website, analysing the target markets and customers, designing a customer-oriented webpages,drawmg up explicit plan of web marketing , erecting a good web brand,devising an adequate revenue plan, consolidating management and service.There are many ways to promote a website,and will emerge many new ways with the development of IT.I have collected the newest materials from many ways and explored somesuccessful buismess websites to compile near all promoting ways as follows.The article will introduce the ways from next 6 items:search engine strategies,linking strategies,E-mail strategies,traditional strategies, miscellaneous strategies,and paid advertising strategies.Marketing of a website is the foundation of web marketing.lt is also one part of the integrated web marketing strategy.Company should have long views in marketing of website and adopt different strategy according to different develop period of the website.