The Upgrading Of Holiday Tourism Market In China

In May 1995 five days work every week was practised, and in Sep. 1999 the State Department adopted the new Legal Holiday Regulation. During this period holiday economy developed very fast and became an important factor in economic growth. After experiencing the embarrassment of being in the middle of a huge crowd at the scenic spots, many tourists tend to avoid traveling during the peak time. Changing and promoting of our holiday tourism become necessary developed trend .Through the SWOT analysis of the holiday tourism market in China, the advantages are found --- natural resources are abundant, the industrial scope is enlarging, the domestic demands are stimulated. However the inferior positions are also found --- the information is dissymmetry, the relation between supply and demand is in contradiction, the administration is confused, the pollution of the environment is continuing. In the new century the holiday tourism has to be faced with new elements, new environment and new market. These new complexions are the opportunities. At the same time, the menaces still occur --- the conception is developing a wrong way; the holiday travel craze is disturbing the tour planning in some localities; the local culture is influenced since crowds of people poured into the locality; The quality of holiday tour is not high because of the similar consumption; The consumers' attentions are distracted from other entertainment activities. The holiday tourism must tend towards a new developable stage.In the thesis the current of holiday tour is discussed preliminarily. First, in the field of consumption, the sense of consumption is changing; the standard of consumption is rising; the manners and customs of consumption are also changing. Second, in the field of demands, the demands are keeping on increasing and changing; the focus is nature scenes. Third, in the field of supply, the quantity is increasing; the type is changing; the quality is rising. Fourth, the model of the increase is transforming quantity into quality step by step. The sociality and the sustainable development are approved generally. Fifth, rising of traveling that spend holidays in recreation indicates the main developing direction of the holiday tour in our country --- enlargement and promoting of the tourist market for holidays of recreation.Regard Hangzhou as the typical case of holiday tourism development of our country, the author have studied travel demand change and supply crisis with right business of Hangzhou. The leisure vacation market is a goal market in the future. Having adopted the following development strategies --- Traveling integrates with the city; Systemic expansion of travel space; Regional cooperation. These strategies have realized the continuity on holiday tour time and the expansion on the space. Regional cooperation is to utilize globality on space of Jiangsu and Zhejiang Provinces and Shanghai three provinces and cities; homology on culture; complementarity on resources to improve the synthesized competitiveness of the traveling products of vacation. The intension and extension of the holiday tour are expanded constantly. The tourism development experience of Hangzhou has offered guidance for other areas.Our country market orientation of holiday tourism must with regarding world as equally important. On the premise of grasping the advantage, improving value, the holiday tour of our country should be by "creating the grade "in order to break through in the future. At last the thesis maps out two programs for tour's policy and stratagem--- build a principal axis about the supply which has a variety of connotations; build a principal axis about the market which offers high quality complete tour products.