On Lifestyle Clothing Brand Marketing

In the modern society, the constant change of the life style has already become the main factor of influencing clothing consumption, the new market environment emphasizes even more that can innovate constantly as the clothing marketing of the fashionable products, if can keep connecting with the change of consumer's life style, the first step that even ultra, in order to achieve the goal of creating popularly, leading consuming. Analyze in depth and study to the relevant factors of clothing in the life style of consumer behavior, set up a kind of new market analysis, mode of products planning and marketing, have already become the new subject that the marketing field of the clothing can't be ignored at present.The subject matter that the clothing market of present domestic brand exists is: Market orientation duplicate, products enterprise planning with wind, popularizes tactics to be dull. And this page thesis probes into a kind of brand enterprise planning operation mode that can solve the above crux promptly, namely life style marketing.At first, this text proves the life style characteristic of the brand clothing, such angles as train of thought, clothing marketing actual combat developed through the marketing theory, and proves the brand clothing and consumers' life style have inalienable relations. Emphasize brands can merge the characteristic of specific consumers' life style, necessity of the life style of consuming groups of the goal that and speak on behalf with the brand.Prove some sample, survey and study through consumers' life style in simulation in the theory, subdivide out 5 different consuming groups, the characteristic by way of confirming their life. Pass the tactics of popularization taking life style as interdynamic platform of the famous clothing brand, prove a special index that the life style not only subdivides the market further, it is the best breakthrough point of market marketing at the same time.The successful marketing seed should be sown while developing the products in the company, enterprises need to spend more time research and choose the goal market of it, thus carry on the product development and marketing pointedly. Carry on the greatest benefit of research to consumer's life style, except contribute to cognition of market state and consumer behaviors at present, create more interdynamic exchange the chance, contribute to predicting consumer's future consumer behavior and market tendency even more, create more markets for marketing activity of the clothing brand and link up value.