Enterprise Investment Planning Theory And Methods Of Research

Project investment is a systematic engineering. In its every link, all kinds of potential Barrels and risks of investment need to be avoided and careful and scientific plan, that is, project investment plan (PIP) is also necessary.PIP is a complex systematic engineering, too. It is that investor or planner use the certain theories and methods to plot and make decision by their creative thinking during the whole process and every links of the investment activity. So the theories and methods mentioned above are the organic combination of those related disciplines such as decision-making, investment, technical economics, market, operations research, project management, informatics, plot, system engineering, and game theory, and so on.With the rapid development of Internet economy and knowledge economy, all sorts of industries of business planning and management advising have come out. Under the circumstances, the present situation that too few theories in PIP, is very noticeable.And what's more, at present, in the academic fields, there is no systematic researching theories and methods. Most of the researching fruits are only some simple modular researches. Involving feasibility in practice, because they separated from the reality.This paper firstly begins with the facts of enterprise project investment planning, and on the basis and methods of PIP, focuses on its basic principles and programs. Secondly, combining with the theories and methods of the related disciplines, this paper mainly put its systematic research on the following six important links: project choosing, investment authentication, investment budget, project financing, project image, and project operation and control. At the same time, the general methods, group planning, game theory planning, and regressive and innovative planning of PIP are also analyzed in detail in the paper. And, as a typical case of PIP, the project of Xianggelila traveling is researched at the end of the paper.