Anhui Province Tobacco Business Marketing Cost Management

The main operations objective of an enterprise is to pursuit a higher profit. So is the tobacco enterprise. To achieve the goal of higher profit, any enterprise must cultivate both the internal and the external, broaden the sources of income and reduce expenditure. Only do like this can an enterprise achieve the best result.According to the data statistics, in general, the civil tobacco operational cost is high. From the financial analysis we find the marketing cost accounts for a considerable proportion of the total costs. What's more, at present the study for tobacco marketing cost control is less. So I take the effective management of the marketing control as the study subject of the paper. With thorough study and analysis, I offered a set of effective managing methods and means to control the marketing cost, part of which were put into practice in Anhui Tobacco and achieve preferable result.The paper consists of 4 parts. The first part is the Introduction. It is a brief introduction for the significance of the internal cost management and the situations of Anhui Tobacco. In the second part, mainly talked about the related theories of the marketing cost control and discussed the possibilities and significances of taking advantage of management accounting into marketing cost management. The third part is mainly analyzing the present marketing conditions of Anhui tobacco business, especially doing a deep research for the marketing cost. In the fourth part, mainly focused on the methods and measures of the marketing cost management of Anhui tobacco business.In the end, I draw a Conclusion and give a Prospect.