Chengdu Construction Bank Credit Business Relationship In The Marketing Mix Elements To Study

The credit operation of the bank can divide into for the personal credit operation and credit operation of company according to the target of the loan, The marketing of credit operation of bank of studying in this text refers to the marketing of credit operation of the company, The marketing target is that legal persons of enterprises and institutions wait for the organization of economic relations, and the personal credit operation, We are usually called the consumptive credit, its loan target is the natural person. The credit operation of company is the most important business of state-run business bank in the present stage, Though customer's quantity is much fewer than the quantity of customer of the retail trade, can bring a large amount of deposit, grants the loan and charging the business for the bank , It is a main source of the bank profit. The credit customer is mostly the high end customer of the bank, this part of customers must become the goal that other banks including bank of the foreign capitals do one's utmost to fight for . In the face of the cruel market competition, all banks are waving the sharp sword of marketing , Hope in order to set up the advantage of the competition. However, as marketing permeate each corner of social life, the traditional ring of light is disappearing gradually , The bank needs to look for the new weapon to difference of setting up oneself and rival has come, This is relation marketing.Tracing back to history, the theory has already existed for one century, from traditional marketing to social marketing, From manufacture marketing to marketing of serving, the modern marketing theory has already passed the development of over half a century. As the market competition sharpens further, set up the relation marketing theory on the customer is loyal and customer's foundation of keeping demonstrate the enormous practice meaning day by day.