Corporate Brand Extension Strategy

Thanks to the continuous development of marketing economy, many companies' capability has been greatly improved. The competition becomes more and more fierce. The "distance" between different companies is shortened day by day. Brand strategy becomes the most important competition way between companies with its unique specialty of monopolization and extension. Especially brand extension is ever more valued by enterprise and the sales and marketing field.This article through the settle of the relevant theory and the comprehensive analyses of the factors that can influence the success of the extension and the feasibility of the extension. It was based on brand extension border model and brand extension success rate model .It attached importance on how to improve the enterprise success rate of brand extension, then it analyzed the way which can be used by Chinese enterprise form "strategy", and discussed how to use these brand extension strategy by Chinese company detailed and completely.