The Analysis, Based On The Financial Statements Of Listed Companies' Financial Quality

The marketing corporation has become an important part in market economics as the development and improvement of the capital market of China. It is of important sense to evaluate the performance either for government to turn its function and strength macro-regulating or for corporation to improve the management or for the investors to assess the quality of his corporation. To evaluate the marketing corporation' performance, we should follow the principle of comprehensive, publicity, scientific and practicable. For this principle, we should reflect the management affairs as comprehensive and true as possible in constituting the appraising index system. Firstly, this paper is based on the primary index of index system of Ministry of Finance in evaluating the marketing corporation, designs a new evaluating index system for marketing corporation evaluation from the point of view of profitability, management, payability, development, anti-risk-ability and capital-expanding-ability. Secondly, this paper reconstruct the Dupont analysis table into a net income ratio on equity centered one, connect the earning statement,asset and liability statement,cash flow statement, then reconstitute Wole weights score table for the marketing corporation. The last but not the least is the demonstration part, which is a job of evaluate the financial quality of marketing corporation-China Mengniu Dairy Company Limited. In the whole process, the writer follow the principle of marketing corporation centered and focus on the cash following. From the samelike results of different evaluating methods, we can say that all the reconstructed evaluating methods are appropriate for the marketing corporation. Analytic Hierarchy Process,which resolves the more complicated problem with multi-objectives, is a judging method, using it in financial evaluating process may have somewhat sense anyway. Trend analysis is one part of the financial analysis, here the writer make a trend analysis on the main financial date & financial indexes with the SPSS analysis software.