Name And Last Name Trademark Research

Name/surname is both big and small problems, on one hand, it is only one of numerous legal problems, on the other hand, it has relation with almost everybody. With the development of Chinese economy, many legal problems relating to name and surname appear, among which the trademark of name/surname is typical one.The trademark of name/surname has long history but the related rules appeared only dozens of years ago. The trademark of name/surname is one of trademarks, but it has many different characters in registration, use, protection and so on. We should not only learn the commonness between the trademark and the name/surname trademark, but also should learn more about the differences between them, so that we can utilize and protect it better. This article bases right on the above concerns to discuss the problems relating to name/surname trademarks. At first, this article analyzes the concepts and history of name/surname and the trademarks of name/surname, as well as the related regulations, we find the history of name/surname is almost two thousand years and the history of regulations relating to trademarks of name/surname is also almost one hundred year. Then this article focuses on the probability of the registration of the name/surname trademarks and the problems we should pay attention to during registration, through lots of laws and facts, we found they not only could be registered but there have been many successful cases, in the procedure of registration, we should especially pay attention to the use of characters, the distinctiveness, respecting another persons' former rights and so on. Afterward, it analyzes what problems we should notice during the use of trademarks of name/surname, which include both the registered and non-registered trademarks of name/surname. At last, this article simply analyzes the problems of transferring, developing and protection of the name/surname trademarks in order to make this article integral.