On The Infringement Of Advertising And Its Governance

Since the reformation and opening up of our country, our advertising business has experienced more than 20 ages of development, not only have made great achievements but also have opened up our own sky. The booming development of advertising has not only pushed the progress of market economy, guided the healthy consumption in our society, helped the enterprise make economic profits, but also the contribution to the development of our national economy has been proved to be remarkable. Moreover, the special culture function of advertising has played an important part in promoting our socialism spiritual civilization .But Along with the market economy development, the social competition intensity, some deceitful advertisement host make so many illegal advertisement that result of more and more people's injure ,this question already aroused the more and more widespread interest, the harm of advertisement tort is very big, it has many characters which are different from other tort, therefore this article from its characteristic obtaining carried on a more systematic discussion, as well as carried on the analysis to the defect of treatment to get the solve measures .The first part of the article carries on the introduction to the advertisement tort basic theory, firstly, carries on the definition and classification, as well as carries on the rights which had been injured by advertisement tort and give the reasons., Secondly, carries on the responsibility principle of advertisement tort according to tort theory. Thirdly, carries on the analysis of advertisement tort constitutive requirement. First, summarize the liability of advertisement tort from pattern and form two aspects . The second part carries on the solve measures of advertisement tort, firstly , discussed the to the defects of treatment form supervision systeim legal system and social effect three aspects , then according to the defects give corresponding point of views and advises.