Study Of Sales Of Commercial Advertising Legal Issues

As China's emerging real estate industry, It have seen significant development in a market economy. At the same time, the role of advertising has become increasingly evident and important in the performance. In order to sell their products, to enterprises, and to develop, real estate developers and operators will also need to use advertising promotion propaganda means. Sales of commercial property advertising in China's social and economic stability are closely related.Nevertheless, judging from the present situation, after more than 10 years of wind and rain, the 1990s advertisements legislation has been unable to adapt to the rapid development of real estate industry, and the practice of all kinds of disputes have proved this point. Moreover, lax enforcement of the law is also not correct in law enforcement and justice, and there have been frequent. Therefore, it is imperative to regulate strictly the production of sales of commercial property advertising, publishing, and so on.This paper is divided into four parts:The first part defines sales of commercial property advertising and the basic content of external features, and gave a brief on the sales of commercial property advertising several forms, sales of commercial property advertising qualitative, as well as the main legal norms that related to sales of commercial property advertising. The difficulty of that part is how to defined the concept of the basic connotation of sales of commercial property advertising, because our country is no uniform definition, therefore, the author tries to define its basic connotation.The second part introduced the EU, the United States, Japan, Canada, the International Advertising Association and the Taiwan region of China's advertising system and the major requirements for China's sales of commercial property advertising legal regulation for reference. The third part expounded the problems of China's sales of commercial property advertising and the reasons for the problems. The problems include both legislative problems and practical problems; The reasons for the problems contain not only legislative reasons, but also law enforcement reasons, and also the reasons for the judiciary.On the basis of sales of commercial property advertising specific reasons for the problems, the last part learn from the beneficial practices of some countries and regions, and put forward some constructive suggestions from the legislation, law enforcement, judicial point of view, and hope that these suggestions are helpful for China's sales of commercial property advertising legal regulation.