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Sub-national Government With The Chinese National Image Spread

Posted on:2011-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:M M WanFull Text:PDF
GTID:2206360305998220Subject:Diplomacy
Abstract/Summary:PDF Full Text Request
At the background of globalization, international relations are shaped by major states while simultaneously influenced by international organizations and media. As China's peaceful rising needs a friendly outside circumstance, it is crucial for China to develop a good image and prove to be responsible and reliable. Therefore, international communications become especially important to the delivery of China's positive image in the world.China's sub-national governments are assigned the responsibilities of overseas publicity and are integrated to building China's overall image. With the help of the mass-media, sub-national governments are able to give influence and provide diversity to China's image.That Shanghai successfully hosted 2007 Special Olympic Games was a good example to show that, sub-national governments made their own efforts to take part in the international communications and helped build China's image in line with the national strategies.This essay made an analysis on Shanghai's practice and experience in international communications. It tried to provide solutions to the following questions such as, what are the channels and who are the focuses when sub-national governments are doing overseas publicity? Is their work effective to speak positively for China? What are the main factors and influences? How do they take measurements? Is their experience constructive to the strategy of building China's overall image?The author argues that, sub-national governments should be encouraged and well guided to join the national diplomatic strategy of building China's good image. As components to China's overall image, sub-national governments should attach importance to build their own good images and interact with international communications relatively.
Keywords/Search Tags:China's national image, international communications, sub-national government, overseas publicity, Shanghai, 2007 Special Olympic Games
PDF Full Text Request
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