Chengdu H International English Training School Customer Satisfaction Research

In recent years, the highly growth has been maintained in Chinese foreign language training market in which almost all private foreign language training schools keep fierce competition in striving for their trainers. In the gradually mature Chengdu foreign language training markets, the competitive focus has been changed from the price-only concerned to the customers'satisfaction-oriented. They gradually realized that only the improvement of customers'satisfaction and the awareness of customers'potential dissatisfaction, as well as the supply of highly additional value and systematic service can they come to the fore in the market competition. Therefore, it is urgent to make a study on customers'satisfaction in Chengdu foreign language training centers.This paper is to emphasize the importance of studying customers'satisfaction in Chengdu private foreign language schools by combining some relevant theories on customers'satisfaction according to the status and trends in our private foreign language training centers. By taking H foreign language school as an example, this study is to give a research on customers'satisfaction, concluding the real status in its service with data and graphs. Also, according to research results from questionnaires, this study makes the statistics on the different weights of the different service projects. Then, on the basis of analysis and specification of some main service projects influencing foreign language school's customers'satisfaction, this paper concludes the factors and adjustable measures which possibly have influences on customers'satisfaction. Next, based on some multi-perspective analysis of these factors with customers'satisfaction theories, a model of H school's clients'satisfaction research will be summarized so as to put forward some feasible countermeasures and detailed methods and strategies in further improving overall customers'satisfactions of H foreign language training school.