Study On The Cultural Brand Of Yinchuan City By Wooden Race

It has masses base of Mu Qiu sports, because the Ningxia Hui Autonomous Region is thebirthplace. We should inherit and develop this treasure of our nation. And Yinchuan is thewindow of China-Arab. This is a city which has both of Chinese culture and Islamic culture. Tohost the tournament of Mu Qiu sports. This is a very beneficial factors to build characteristicculture of the city culture brand.Therefore, we hope to study on Mu Qiu sports for finding the promoting effect of cityculture brand. And we can provide a theoretical support for the development ofYinchuan city brand and Mu Qiu sports. This thesis is base on the research, takes cultureheritage data method, expert interview method, andfield observation method and etc.First, the origin, development of Mu Qiu sport.Second, the SWOT analysis for city culture brand of Yinchuan.Third, necessary analysis of Mu Qiu sport competition.Fourth, the step of building city culture brand based on Mu Qiu sport competition.The results show that Ningxia Hui Autonomous Region is the birthplace of Mu Qiusport. And this area played Mu Qiu sport earlier, so it has a number of masses base. The MuQiu sport as a city culture brand helps the development for Yinchuan. Popularizationbase on Mu Qiu Sport, and make it activity using the market. At present, thedevelopment of Mu Qiu Sport is relatively backward and the popularity is very low.Talent, capital, technology are all weak. sports industry is the same backward.These unfavorable factors restricting built a Mu Qiu competition. We should make itmore popular and attractive. Intensitying propaganda for Mu Qiu sport and cityculture brand. Let it creates a virtuous circle.