A Comparative Study On The Report Of Sochi 's Winter Olympics In Sina Sports And

With total media era is coming, micro-blog Sports Journalismand communicationhas become a new form of report. It can make up for thetraditional sports media in the dissemination of information on the shortcomingsand limitations.This paper will this sports event in the2014Sochi winter background,comparativeresearch and Analysis on the report of sina sports and CCTV5Sinaofficial micro-blog Sochi winter olympics. By comparing the two sports mediaofficial micro-blog inpublication, the topic set, the view of the report, sources,reports the differences of linguistic framework, and then summarize the commonnessand individuality of two sports media official micro-blog. Through the comparisonresearch the following conclusions can be drawn: the two micro-blog has certainsimilarities in the publication, distribution mode are rarely pure text, more use of avariety of text form, are issued by the original micro-blog form, release time and SuoQidongOlympic game time. The two micro-blog in reporting framework, reportlanguageframework, source and micro-blog characteristic, two micro-blog have certain similarity. At the same time, in the publication, reported micro-blog frame, type,influence and discourse on the right, two sports media official micro-blog also havedifferences, there are unique for other similar media official micro-blog reference.I hope these characteristics through this paper concludes, summarizessome goodexperience for other similar media, so I can provide some reference forother sports media dissemination of official micro-blog. At the same time, we cansee that the network new media official micro-blog with traditional TV mediaofficial micro-blog inWinter Olympic Games reported some of the same sex, so asto provide reference for sports media official micro-blog for the2018WinterOlympics in Pingchang,reported in2016Rio de Janeiro Olympic Games, to betterpromote thedissemination and development of sports news.