Research On Brand Development Strategy Of Private Primary School

Since reform and opening, China’s private higher education has made greatprogress, is active in the higher education market, the new generation of power. It isfor the government to make up for lack of financial education, and promote theprocess of popularization of higher education, to promote education reform, to meetpeople and social needs, etc., have played a positive role. Today, China ’s large-scaleexpansion of private universities from content development to change, but they are inthe process of development still faces many difficulties and problems. Such as socialrecognition of private universities is low, the market is competitive enough, haveseriously affected the development and expansion of private universities. The reasonis that private colleges are brand building deficiencies. Therefore, how to strengthenbrand building private colleges, private colleges and universities to improve the corecompetitiveness of private colleges and universities to achieve leapfrog development,has become the private higher education sector and education providers urgent needto address the real problem.This article will penetrate into the company’s brand philosophy field ofeducation, for the China branch elementary scholarly research situation, analyze,summarize and summary and analysis to the case, noting that China primaryscholarly campuses in the brand building process problems extract privateUniversities brand building ideas. But also on the training industry ’s externalenvironment and internal conditions of a comprehensive analysis and evaluation,with a SWOT analysis summarizes the private primary school will encounter externalopportunities, challenges and internal strengths, weaknesses, of private branddevelopment strategy for primary schools a systematic and in-depth research. Thus,systematically expounded private colleges brand building strategies andrecommendations to build on the brand as well as private colleges private universitiesto provide reference for sustainable development.