A Study On The Influence Of "Micro Culture" On The Carrier Of Ideological And Political Education

The formation of every culture is on the basis of its time and background, so is thenetwork culture, which is a kind of complicated social phenomenon, and the product of theinteraction of network and realistic society. It maps out the realistic society, as well as reactsupon it. The pervasive development of mobile communication technology endowed the“micro culture" fresh vigor. The new method of instant transmission has changed people’sideology significantly. Microbloggings, as the typical representative of micro-culturecombined with the characteristics of a variety of media, presenting people more space toexpress ideas, and has gradually become active public opinion power on the emerging mediaservice platform, with strong interactivity and timeliness and zero distance.How to make use of the influence of micro culture to innovate the carrier of collegeideological and political education and expand education platform, has become an importantdirection of current research.This paper will explore the theoretical innovation of ideological and political education carrier,under the background of micro culture, combined with the ideological and political educationpractice, with the methods of questionnaire investigation, literature review, and find out somemeasures to enhance the effectiveness of ideological and political education through theanalysis of the influence of micro culture, as like microbloggings, and improve the new mediamanagement and monitoring mechanism, optimize the environment of new media.This paper will introduce the microbloggings’ influence on the ideological and politicaleducation, as the carrier of network culture, in the following five parts:Part1，The exploration of the concept of cultural carrier of ideological and politicaleducation, mainly explaining the concept of micro culture and its characteristics and influence,combining the characteristics of the connotation and development of ideological and politicaleducation carrier, creatively developing the network ideological and political education,andput forward the Microbloggings as a carrier of ideological and political education theorybasis. Part2，discusses the process of the ideological and political education carrier and thedevelopment of modernization, the use of traditional media and new media.Part3， according to the micro status of the influence of culture on College Students’Ideological and political education carrier were analysed, put forward how to developmicro-blog as a new carrier of Ideological and political education.Part4, Analyze opportunities and challenges the mass media are facing in the era of microculture when implementing ideological and political education, promote the development ofmass media carrier by utilizing the advantage of new media. And also propose somecountermeasures to put forward the development of network ideological and politicaleducation.Part5, To research how to enhance the actual effect of ideological and political education, bymaking full use of Internet culture dissemination characteristics and advantages. This part isthe key of the whole paper, aims to demonstrate how the network is utilized to develop theway of ideological and political education, expand the network education platform, improvethe operating mechanism of mass media carrier, promote the professionalization of networkideological and political education, so as to improve the effectiveness of ideological andpolitical education.