| Abstract:Mobile media as a new medium, has been widely into people’s life. More and more people begin to use a mobile phone for information dissemination and communication between people. Sports news as an important part of information, under the same attention. With the continuous development of 3 g network, the emergence of the 4 g network, mobile network transmission speed accelerating, people have to meet more than just words and images of information transfer. Video as a kind of high quality, high degree of information began in the mobile network is more and more people love and accept. Major web portals in out of the network news reports homogeneity dilemma, in the mobile phone media gradually seems to have found the ideal development path. Tencent relies on its base on the advantages of the grassroots, well-funded, gradually developed into the domestic first sports news portal. In the 2014 World Cup in Brazil, tencent is relying on this opportunity to become the first big domestic mobile terminal platform.In this paper with mobile media sports video as the research object, study of sports video phone media communication strategy, mainly in tencent, for example. Through the data collection and mathematical, combined with the content analysis, statistical analysis and case analysis, a preliminary understanding of the current sports video in the spread of mobile network environment characteristics, change rule and development trend. Hope for the industry of mobile phone media practitioners to provide some practical guidance, to the later researchers also provide some valuable reference.This thesis is divided into five chapters:The first chapter is the introduction part, mainly in this paper, the paper research background and significance, and proposes the research emphasis and difficulty;The second chapter for the mobile media sports video related research, expression and related aspects in the present stage of research paper, combing the article main vein, put forward the paper innovation place;The third chapter, it is the core of this thesis, from the predictive reports on the mode of transmission and the spread of homemade, entertainment content, conclude that the current mobile phone status of sports video communication and transmission trend;The fourth part from the 3 g mobile phone media sports video communication strategy, put forward the 3 g mobile phone in sports video transmission problems and deficiencies, to give corresponding countermeasures and advice. By 3 g mobile phone media exposed the problem of delay to 4 g networks, statistical data analysis 4 g may under the network environment analysis of the existing problems and prospects;The fifth part summarizes the article related arguments. Mobile media has become the hottest media, sports one of the most willing to accept the message and the audience, because of its intense sensory stimulation, must have sound through the video to show its glamour. Received widespread attention in sports video today, believe that later will lead media markets too. |
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