Research On The Prospect Of CBA Professional League Reform In China

In a period of rapid and steady development of basketball in the world today, United States Basketball League and Europe Basketball League lead the global basketball pace, the high level; high quality and high resistance athletics attract hundreds of millions of viewers and fans, which led more people to devote himself to basketball. The successful operation of Basketball League directly impact on the whole social economic benefits as well as basketball level, the condition of universal level and so on, the development trend of professionalization and marketization, commercialization will be striving target of the national basketball sports.China’s CBA League after 20 seasons of continuous reform and development, early political and economic factors caused intermittent to national basketball career, Basketball League after several twists and turns have always sought the path of professional development and make unremitting efforts, reform, innovation, daring and so on to have promoted the professional development process of Chinese Basketball League.20 of the CBA League, the spirit of pioneering and innovative spirit, the development status of foreign high level League, in terms of training, competition, markets absorb the essence to find Basketball League system suited to China’s conditions, which promotes the development of professionalization of CBA League better. In recent years, the Chinese men’s basketball team faltered status and influence in Asia, its performance was unsatisfactory in many international competitions, Asian dominance is over, it also shows that the reforms of China’s CBA League also need further refinement and improvement, some problems existing in aspects of the overall operation state League.Basketball has a high level of professional basketball leagues in Europe and America, their run in the League, competitions, business development, and market reaching maturity. According to cnki, books as well as the CBA, NBA and European basketball career League officer online of related data and information, used literature information method, video observation method, mathematical statistics method, and logic analysis method, seriously analyzed the status of CBA system after the reform League for many years with Europe and the United States basketball league system exist differences were analyzed, and combined China sports career of basic conditions, on CBA of League system proposed some has constructive of views, to China of basketball movement career better faster of development.Through the research, we get the following conclusion.(1) The organization management system in administrative mode of CBA League, the Chinese Basketball Association with the Club there is a coordination mechanism between power and benefit, and the CBA League institutions is not perfect and meticulous, slightly simplified.(2) In the country under the rapid development of the market economy is good, the CBA League market mechanism of immature and incomplete, not taking advantage of brand promotion and development of the entire League. First profitable channels, inadequate low coverage on TV, broadcast, TV technology are not advanced. Tickets and sponsors have made a good improvement, but no lack of marketing strategy on the ticket fare is not flexible, sell unitary mode and so on.(3) CBA League on brand strategy of management mechanism, and marketing means and promotion aspects exists not stable of mechanism, brand activities promotion not strong, and social activities propaganda enough, and products development partial less, and China CBA League of Star strategy exists insufficient, investment efforts, packaging shaped, and mining Nova, aspects enough obviously, in recent years on domestic old star of overall packaging has promoted, but in on Star propaganda Shang, and packaging way too simplistic.(4) There is a certain gap in the CBA League in the political, economic, cultural and environmental aspects of the development of Europe and the United States, that’s one of the performance differences between CBA League and the Europe league system.(5) Domestic league CBA contest management system is not mature and stable enough in the contest system still lacks a sound mechanism. It includes that:CBA League system team is big enough, fewer matches, especially in the preseason; the Leagues for talent selection on ways and means, there is not a complete system, the draft system is not perfect, and chooses the channel restricted issues; CBA League’s transfer system and there are still serious problems on the player’s income, domestic players ability level has been raised, but the CBA league’s technical and tactical level is insufficient, especially in terms of technology and tactics, the overall quality of play there was a problem.(6) Reserve personnel training system of the CBA League has a serious lack of professional reserve most of one, two or three lines of troops drawn from their own. Reserve league is not complete and mature training system, education system and training system of teenagers unbalanced development, is not conducive to the better development in the league during the reform.