A Study On The Public Service Of Cross - Boundary Self - Driving In Kunman Highway

In pace with the improvement of people’s sense and living condition, more and more people choose to travel, and the popularity of private cars and vehicles travel feature allows self-drive tourism has become a new way to travel, a growing number of Chinese outbound tourists choose personalized self-drive tourism, more depth, convenient, freedom and flexibility to experience different region and amorous feelings. In the trend of tourism popularity, individually and quality, tourist demand for public services is also increasing. a lot of research have been carried out at home and abroad, about cross-border tourism, self-drive tourism and tourism public services,but specifically cross-border self-drive tourism public services is lack of research. So this article mainly research the kunming-bangkok highway cross-border self-drive tourism public services, for cross-border self-drive tourism public services theory and practice are important.The paper reviews the domestic and foreign research achievements about tourism public service, on the basis of theoretical analysis,to study the content and construction for cross-border self-drive tourism public services; Case study, to explore the cross-border self-drive tourism public services currently existing problems and reasons, after analyzing and put suggestions.This research mainly consists of three aspect:Firstly,theories study. From the theoretical level,define the contents of cross-border self-drive tourism public services,analysis the relationship between tourist and the construction of cross-border self-drive tourism public services, set up basis of the theoretical study; Secondly,status research of kunming-bangkok highway cross-border self-drive tourism public services.Through case study, generalize the status of kunming-bangkok highway cross-border self-drive tourism public services,analysis the reasons. Thirdly, construction research of kunming-bangkok highway cross-border self-drive tourism public services. Considered in the One Belt, One Road initiative, and put forward concrete measures of building kunming-bangkok highway cross-border self-drive tourism public services.