| Cultivating scientific, civilized and healthy life style is an important matter of the contemporary college students' ideological and political education. As far as college students 'success and the purpose of higher education are concerned, this kind of cultivation is of great importance and strategic significance. Under the guidance of Marxist outlook on life and conception of value, according to the use of information from the investigation, this article analyses the characteristics of the contemporary students' learning patterns, consumption patterns, communication patterns and leisure life patterns. It also analyses the objective factors and subjective factors of influencing the formation of life style, such as the factors of cultural transmission, social environment, and the contemporary college students' value orientation. Upon this basis, according to the law of ideological and political education and the needs of ideological and moral construction, the author studies the training countermeasures of the contemporary college students' scientific, civilized and healthy life style. Among the entire most important thing is the practice of outlook on life and conception of value education, the promotion of campus' culture grade, the enhancement and development of national spirit and the purification of the social environment. |