False Advertising Of The Television Media Governance

In recent years, the rapid development of television, while also taking advantage of television advertising has been the rapid development and become bigger and stronger under the new situation an important pillar of the media. But with the development of market economy, the media, as market players into the market economy, advertising has become increasingly fierce competition in the media, especially television media at all levels of provinces and cities, the brutal competition in the market makes the media driven by economic interests, there breach of its subject as a public institution with public responsibilities of the social situation, relaxed the standards for the advertising review, leading to numerous false advertising broadcast, mainly for false advertising, cheap advertising, pornography advertisements. These false advertising and the proliferation of illegal advertisements within the industry not only in the ad cause many waves, and has become a serious social problem, not only harms the interests of the masses, but also disrupted the social market economy order. How to resist and reduce the production of the bad ads, how to create a healthy environment for media advertising, which requires all aspects of broadcast media advertising to form a reasonable checks and balances, this will be the key elements discussed in this article.This paper is based on the public administration, communications and other fields, paying attention to the development of China's TV media advertising industry in the present situation and development problems, based on the false advertising on TV to analyze the formation and development studies. Investigate the cause of the current television media units, the transformation of enterprise management and the period of change, how to control my TV false advertising. Public institutions from the media point of view function, and strive for the formation of false advertising in all aspects of power constraints, the formation of a more balanced development of the advertising business market, to resist the production of false advertising.