Guanzhong Region Studies, The Status And Development Strategies Of The Agricultural Broadcast

China is a large agricultural nation, "SAN nong" questions is always the whole party and the priority.Reform and opening up in China for more than 30 years, radio and television broadcasting has achieved great development, For the "SAN nong" questions and rural system of public cultural services attention and support the construction of never diminished. In 2003, the first provincial in Shanxi Province rural radio arises at the historic moment, good audio effects and considerable advertising revenue let radio broadcast of agriculture, who see the market potential and to follow suit founded farmers across radio, into a boom. However, at all new media after growing multiple today, rural radio programs suitable fur, the contents are close to the "three agriculture", advertising slots too long issues are becoming sharper and sharper. Shaanxi rural radio currently runs the state also exists many problems. How to make the shaanxi rural radio emersion former glory, how can you just let domestic to griculture radio more effectively serving for the new rural reconstruction is a significant research subject. I am in shaanxi rural radio internship experience as a turning point, through the hands-on review and interviews, tries to make a problem above are discussed.Based on the investigation of agriculture broadcast environment of domestic sixeable guanzhong region and mass media contact situations for background, through shaanxi rural professional frequency radio broadcast which is the Chinese first provincial. I have discovered that the development of shaanxi rural radio and the existing program analysis, and in the middle of the medium environment of the study, which has not only theoretical research more hope to fill gaps in the future of farming radio professional with reference and the development.