| Entertainment program has become anther focus for China's broadcasting media. In recent years, China's TV entertainment program is developing further in production as well as in conception. Reality shows with the themes such as"music talent competition","star dancing"and"grass-root karaoke"are booming on TV screen one after another, some of which has won both good viewing ratios and wide social response. Wo ai ji ge ci is an entertainment program broadcasted by Zhejiang Satellite TV Station in October, 2007. Combining lyric memorizing game with singing, this new type of grass-root reality show soon made its name. This article takes this program as an example to observe the latest production and promotion of similar TV entertainment programs, and reflex on their healthy development.This article first introduces the general background for the localization of China's reality show. Then it analyzes the basic elements, the culture meanings and the communication strategies of grass-root reality show. After reviewing on producing ability and promoting ideas of China's new reality shows, this article looks into the social factors of China's broadcasting field behind those entertainment programs. Finally, in consideration of the program making and its social context, the article tries to discuss the sustainable development and the evaluation of China's TV entertainment. |
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