Television Programming Strategy

As the television market becomes more mature, the Internet and other new media develop, television media faces intensifying competition and growth in demand for television entertainment audience, communicators as the center has evolved with the times as the center of the era of television audiences, television The audience's values, preferences and viewing behavior ratings determine the effect of the spread of television, the market value and operating income. This thesis: the linear propagation characteristics of television media and television both cooperation and competition determines the trend of television programming strategy in the importance and necessity.Thesis is the core issue "television programming strategy ", the study aims to television programming through innovative strategies, TV channels in the heated competition situation, to enhance overall competitiveness, expand market size, the program brand, channel brand in the audience Immobilization and labeling of the heart, while reducing costs, reduce risk and improve the effectiveness of television media.In this paper, communication theory, journalism, management and other related theoretical principles for the support of television programming strategy in a more systematic exposition and analysis. After analyzing the theoretical side, select the CCTV revision 2010 debut, Hunan TV (GBS) broadcast format, Jiangsu TV 2007 "Great platform rise", Shanghai TV (SMG) Children's Channel holiday special arrangements such as a typical case, a case Analysis layers of the general strategy of television programming, format layout strategy, "compiled broadcast season" scheduling strategy. Full comb through the existing typical case, the analysis of a point and face external competition in a particular environment, the media of internal resources, behavioral characteristics of the audience under the scheduling strategy for each of the background of the times, revealing the core values and scheduling strategy practical significance. Finally, the paper combines the characteristics of China's TV media, and actual situation, made a number of the promotion, development of innovative television programming strategy.