China Media Group, What Kind Of Leader

Media exists everywhere in our public and personal lives. We need media, because we need information. Digitalization and the internet have brought huge changes to media, one transformation after another. The communication ways are becoming more and more, the communication area is becoming broader and broader, and the communication subjects are becoming more and more complicated.Media industry has a close relationship with our political and economic lives. Media is about our right to express, and social consciousness. Meanwhile, it has the function of gaining profits. It is easy to understand that media industry is an industry of professional and high-level intelligence. This industry asks for a high-level requirement for the workers'intelligence, education background, and abilities. Therefore, leaders who lead these workers in media groups face lots of challenges. They are facing new issues coming from technology, the time, and the society all the time.Media is private-owned in most of European and America countries. The leaders of the global media groups are successful enterprisers, as well as representatives of their kingdoms. When it comes to News Group, we think of Murdoch. When it comes to Viacom, we think of Redstone. Every media group represents the personal characters of its leader. In China, we know little about leaders of media groups, except Liu Changle. We owe this phenomenon to the particularity, and the management system of China's media.At present, the mode of"state-owned, business management"is popular in China's media. As one important part of culture industry, China's media is at the time of transformation.1, Studying on leaders'particularity of China's media groups, and demonstrating what kind of leaders media groups require is one important part of observing the current media groups'management system in China.2, Currently, media industry is going through marketing reform. The selection and appointment of leaders should be one important part of the reform.3, The particularity of leaders has something to do with media groups'traits and performance. In the latest 20 years, lead performance has been the leading issue in the modern management sphere. The discussion on what kind of leaders media groups require is a must choice to improve lead performance in media groups.