Television Media Eco-environmental Studies

Ecology points out:each species are in certain ecological environment system, the ecological environment is the foundation and supports all life, any living conditions for the survival, development and the system environment associated has close relationship. Television although and biological the distinction that having essence, but TV to exist, and dissemination of information in order to realize its value, you must rely on its surroundings, as professor CuiBaoGuo said:"the media is a fish", TV is equivalent to a full of vigor and vitality, it "fish" in media ecosystems is equivalent to fish live in water, is bound to suffer the influence of media ecology system, at the same time, it also affects the entire media system evolution, change, therefore, for the better development of TV, first of all the most important is to understand the ecological environment in television.Since the reform and opening up, the pace of industrialization, urbanization, accelerated greatly promoted the economic development of society, create a lot of rapid transformation new employment form and way of life, and lead to the population structure and social structure appeared a lot of new features. Social reconstruction also means that the reconstruction of the cultural groups, education background, professional, different hobbies form different cultural groups, the expert thinks, at present cultural pattern include roughly four class cultural phenomenon:thematic culture, elite culture and popular culture, edge culture. Media faces the greatest typical points. The Times Meanwhile, with the innovation of technology and markets mature, Internet, mobile communications in video industry gradually grow, video on demand, network online watch video watching way gradually popularizing such, making the audience shunt phenomenon seriously, market competition, this further affect TV profit share, TV in the social and economic absolute growth has been gradually reduce earnings were the trend. TV place significant changes have occurred to the economic environment. In addition, in order to promote the development of television, radio and television administration has made a series of policy measures:cultural industrialization development policy, expand the satellite TV scale, catty digitization, "three nets fusion rectification of proposed that these measures on the development of television played an active role, but because China's TV career administrative jurisdiction in the long run, the limit by system, at the same time, our country lacks systematic television regulations, often" instant gratification, the policy Instant gratification", a lack of long-term effectiveness and practical relevance, executive power and authority is not strong, is China's TV political environment in imbalance state. This series of environmental factors, affect the development of television.The Internet has many scholars, when published on TV development to make different levels of theoretical research, in media environment field also made some contribution, but mostly stay in micro levels, from television operation management level, or simply discusses its competitive environment, there are about TV ecological environment of ecology, but are discussed in the media ecology under the framework of the brief introduction, few by ecology views comprehensive analysis and investigation of the ecological environment television research achievements. This article attempts to media ecology media ecosystem law as the basis, the analysis of the ecological environment of TV. Social transformation, the development of economy, the emergence of new media, development, make TV political environment, social environment, economic environment have varying degrees of changed, author of several levels from the ecological environment, each of TV system, combing, through policy is unscrambled, economic and cultural background of the ecological environment in television, and systematic explanation do, based on traditional TV media development of green ecological ideas put forward.