| Regional urban daily competition is an important part of printed media development. As regional urban daily is relatively high market-oriented, after experiencing years of market immersion, having been preliminarily formed the market environment and development pattern with bright characteristics. With respect to party newspapers and journals, regional urban daily has short history, and different regional urban daily has also different level of development, what's more important, different positioning regional urban daily in the same district has also different levels in development. Therefore, we study the development of regional urban daily, for one thing considering its regional characteristic, for another also considering its history.According to the policy of the General Press and Publication, regional urban daily is independent economic entity under the unified leadership of the Party committee. So to the regional urban daily, not only insisting propaganda direction according to the Party's unified policies, but also getting earnings by one's own management according to laws of the Market. That is to say, the development of regional urban daily is gradual advancing process of reform, is also improving in the process of reform. In recent years, along with the constantly propulsion of the national cultural restructuring, the environment of the press development is more loose and comfortable, the development of regional urban daily has achieved breakthrough, the management of advertisement has increased for successive years, the news has been changing with each passing day, and has basically formed the pattern for the development of the industry with the characteristic of concerning the civil life and as the core of market operation. But at the same time, regional urban daily is also faced with some problems of development. Regional urban daily is in the capital-intensive and manpower-intensive industry, facing with the challenge of new technology and new media. With the growing competition among different regional urban daily and between urban daily and new media, discussing the competition strategic issues of regional urban daily, is possessed of great theoretical and practical significance.The press market is comparative mature in Chengdu, the development of urban daily have strong representation across our country. In order to further meet the needs from markets, consolidate the development of urban daily in Chengdu, enhance its competitiveness, all of big newspapers in Chengdu have taken corresponding development strategy, have gained a certain mount of experience and lessons. The paper is on the study of press market in Chengdu, combining into the latest factuality of three representative urban daily with Chengdu Business Daily , Huaxi City Daily and Chengdu Evening News, through the deep analysis of their development environment and status quo, revealing the competitive stance among urban daily in Chengdu and between urban daily and other media, coming up with the strategic choice of Chengdu urban daily competition on this basis, that is, in the support of human resources and capital resources, vigorously promoting innovation in the matters of talent management system, financing channels, section content and operating model.Currently, regional urban daily is in the term of rapid development, meeting the challenge of Change in the matters of industry environment, operating model, section content and administration team. The study of the paper is possessed of comparative strong practical significance, the research method and collusion can be applied to the development practice of other regional urban daily in the domestic area, at the same time, has also positive reference to the new business construction of other printed media in the environment of cultural industry adjustment. |
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