A Study On The Moral Problems Of Speakers' Behavior In Program Hosts

Currently, our TV media career with the level of science and technology and theInternet new media technology for the development of carrier, to a certain extent, theimpact caused by the traditional means of technology has led to more intense marketcompetition in the media status quo. The one hand, the market competition topromote competition, the two sides continues the innovation and development ofprogram-related content; On the other hand, there has been a vicious competition inthe media market. In order to improve the ratings and market share, the majortelevision and radio began to use the non-standard market operation to operateunrestricted changes to the program content and style, use even expose privacy,pornography, violence, and other unhealthy ways to attract a broad audience the sametime, due to the relatively late start of China’s market economy, laws and regulationsfor the news media are not very sound, can not carry out a comprehensive andeffective supervision and management of the media market, eventually leading partagainst the ethics of social behavior. In this context, the relationship between verbalbehavior characteristics of the presenters and verbal moral studies, the followingmajor elements:First, studies show host speech act with moral issues, predecessors and manyscholars from different angles them related research. But show host verbal behaviorand moral combination between the studies is relatively small. Therefore, on thebackground and significance of the research topic of this article summarized,analyzed at the same time on different angle Research， has laid a solid foundationfor below.Second, define the basic concepts of moral obligations and powers of thepresenters speech act, so as to explore the practical significance of the two analysis onthe basis of speech acts constitute Speech moral impact analysis show host The studyfound that the different components of the speech act of speech moral impact showhost should continuously improve their speech acts. Again，this article select SPJ industry association in three typical cases of moralconflict presenters’ speech act analysis summarizes the moral conflict FinallyModerator improving the quality of media self-construction and improve lawsregulations cleanup source of moral conflict.Finally, the value of the moral evaluation of speech acts show host, socialsignificance, adhere to the principles and evaluation criteria are discussed on the basisof the proposed building show host speech act moral system from three aspects, thefinal range of social and ethical norms, promote long-term healthy development ofthe television media career.