Research On Marketing Strategy Of Two - Way Network Reconstruction Of Radio And TV

Radio and television network market in the triple play, Internet of things, cloud computing, and the whole business operations and other positive factors, business requirements will accelerate the development of the cable operators. Radio and television networks have a huge customer base, cable television users throughout the country, about160million, about80%of the cable with no digitize of being, in the case of no account of new users, the consumption of digital set-top box market alone has about35billion; Realization of triple play business, radio and television networks need two-way transformation at present, according to the calculation, the national broadcasting cable access network transformation cost is close to60billion, the cable TV two-way transformation, including set-top box products as all equipment operators want to participate in the market.In this paper, the current reform in two-way network of radio, film and television market, summarized the solution, is put forward to zte as the research object, for the reconstruction of the bidirectional network of radio, film and television puts forward four kinds of advantages and disadvantages of solution, make the radio and television operators can undertake choosing according to different scenarios. This article through to zte marketing environment is analyzed, the network equipment market and analyzes the main competitors of set-top box market, and points out that zte opportunities in the market competition.Based on the combination of marketing theory, and put forward the marketing strategy to meet the market demand as the goal, in pursuit of customer satisfaction as the goal of the marketing strategy, marketing strategy aimed at building customer loyalty, in order to enhance the core competitiveness as the goal of marketing strategy, and puts forward the corresponding security measures, make marketing strategy can effectively implement, at the same time also hope that this article marketing strategy of the same industry has a certain reference value to the equipment manufacturers, of the three nets fusion for radio, film and television market driven...