Research On The Overall Budget Management Of Inner Mongolia Daily Media Group

Comprehensive budget management applications in foreign enterprises have nearly a hundred years of history, has formed a system management sciences, many scholars and entrepreneurs in the overall budget management practice of continuous exploration and summary, in a wider area and a more in depth details of the management office extension and mining potential of a comprehensive budget management, and the experience gained continually give a comprehensive budget management theory and methodology improvement and innovation. Implementation of a comprehensive budget management of Chinese enterprises relatively late, but in the past30years in the development of a comprehensive budget management is more and more entrepreneurs are widely accepted and applied. Of media conglomerates in the last ten years a new type of fast-growing industries in the current domestic and international economic environment and the huge cultural impact is exploring strategic transformation of all media path. In the media group how to apply a comprehensive budget management to ensure the implementation of the strategy by landing more and more people are concerned about the media and attention.Inner Mongolia Daily Media Group is a newspaper, new media, printing industry, real estate and catering services in one of the diversified business conglomerate. In the overall budget management applications, the Group’s core competitiveness and value have been rapid development and promotion also highlights the strategic goals and budget targets out of line, the target system is not perfect, game high cost information channel is not smooth, dynamic not real-time monitoring indicators, performance appraisal lack of incentives, the absence of internal auditing and many other issues. In this paper, a comprehensive budget management on the basis of theoretical support through the Inner Mongolia Daily Media Group to carry out a comprehensive budget management strategy based on the implementation and effectiveness of research, clear media conglomerates carry out a comprehensive strategy for the necessity and importance of budget management, mapping strategy proposed Map; achieve strategic goals and budget targets close and effective docking; improve communication, enhance information technology; strengthening performance appraisal management, activating incentives; budgetary control relaxation, strengthening budget execution; strengthen organizational construction, improve the efficiency of budget specific improvement measures and draw establish the scientific concept of comprehensive budget management; strengthen comprehensive budget management functions; introducing cutting-edge "strategy map "," joint base law theory " and "SHENHUAC" and other research results and methods to achieve a comprehensive upgrade to improve budget management research findings.