Research On The Strategy Of Investment And Financing

Cultural construction is an important part of the "Four in One" construction of a socialist society, the "Four in One" represents the all-round development of the society with the economic, political, social and cultural construction. The development of cultural industry vigorously embodies the development of cultural construction and safeguards its development. With the further development of the reform and opening up and rapid economic development after China’s accession to the WTO, the cultural industry has had witnessed a rapid development. However, as an emerging industry, the development of cultural industry in China is still in its infancy, our media enterprises are having great opportunities while facing severe challenges. High degree of openness of the market makes a large number of Western media groups and enterprises focused their attention on media market in China, and both domestic and international markets are becoming increasingly fierce. In order to survive in the tough competition, the development and growth of the use of capital and access to capital markets is an inevitable choice for the further development of enterprises. Therefore, understanding and analyzing the current situation of media enterprises in the capital markets and future trends, especially corporate investment and financing strategies and behavior have great significance. This study also has important practical significance to the further revitalization of China’s cultural industry development, while achieving further development of media enterprises in larger capital market.This study starts with the course of development of Simei Media, based on full analysis of various investment and financing theories, and specifically focused on the research of investment and financing strategies of Simei Media, it finally provides some feasible suggestions and recommendations for its future capital operation. Simei Media is a highly representative high-tech enterprise, the study of Simei Media will help us to have a better understanding the status quo of capital operation of China’s advertising industry and enterprises and their future development, therefore to lay a solid foundation for future research.