Research On The Development Strategy Of Broadcasting In City - Level News (Integrated)

At present, prefecture-level news broadcast faces severe challenges with the development of new media technology. It has been marginalized on the way of pursuing the professionalisation of journalism as a result of the limitation of various factors and resources. Given the circumstances, the urgent problems needs to be solved for the prefecture-level news broadcast is how to build core competitiveness and attract audiences. This article analyzes the development situation of the prefecture-level news broadcast and come up with strategies of further advance taking the case of revision of news broadcasting in Changzhi by the way of practical experience and reviewing literature.This article suggests that the prefecture-level news broadcast should position itself as the "mass radio station", witch close to the daily life of the residents. First, focus on news programs:Prefecture-level news broadcast should stick to the principle of localization and root in the masses or grassroots, at the same time, the content、arrangement form must be enhanced to create brand in the progress of regional cooperation. Second, giving full play to local advantages and progress human-oriented programs. Emphasize interaction during the process of communicating with audience. Build core competitiveness and necessity through accurate news report and impressive service. Only then can prefecture-level news broadcast reconstruct presence of mainstream media and play an important role in the society.