Research On The Development Of "Love Fantastic Art" In Video Website

Mass Media has a subtle effect on our society, it changes the ways of people’s work, lifestyle and the traditional ideas.The emergence of new media changed the unidirectional of Mass Communication,and interaction is the most significant feature of network transmission, People have no longer single arranged around the TV to accept passively program sequence and content which have already been decided, but more and more attached to the development of network video website independently follow to choose want to see the content. At that time, the emergence of video web site can be said to be the trend of The Times.More and more people who are seeing to this market want to join the video website construction and share the profit. The competition is fierce and the elimination is inevitable, the video website made efforts to fight for the industry,but a little relaxation that could be do wedding dress for others, so the development of video website has also been in change.When the young name "iqiyi" suddenly appeared in front of our eyes,it brought more surprise and exclamation.In 2010, "qiyi" video industry, focus on offering free, high definition video service, adhere to the "enjoyable quality" concept, with "user experience" for life, through continuous technology, product innovation to provide a clear, fluent and friendly interface of experience for users.In 2011 it changed its name to upgrade "iqiyi" brand.On May 7, 2013 merged with PPS video, now “iqiyi” has become China’s first video portal, it is can be obtained achievements to fight with youku,tudou, sohu in four years.The public praise and profitable coexistence, the strategy for success is very worthy to learn for other domestic video sites.This article on the development of "iqiyi" do a thorough research, first of all, analyze the video website development present situation, respectively from the cause of the video website industry development, the stage of development and the existence predicament 。 Then, analysis the advantage of "iqiyi", in such a competitive environment to the meteoric rise of becoming China’s first video portal,This section is the core of the article, mainly from the love in the brand marketing strategy, the core of user experience, and its advertising marketing model and boutique homemade program comprehensively expounds. The last point,by studying the success of "iqiyi" to discuss the revelation and leading role of the operating characteristics.That including always adhere to the law-abiding business values improve the competition ability of their own website perfect market marketing ability three aspects, each aspect was expounded in detail.Discuss the revelation and leading role of the operating characteristics can provide experience for every video web site to find its development direction,which leads China’s vidio website construction better and faster development.