Research On Local TV Competition In Gold Age

Local TV in prime time in a fierce competition, they have done their best to enhance its competitive strength, but also to show their fishing gold extraordinary ability to attract advertisers title invest 500 million yuan into the era. However, the rise of new media for TV development has brought enormous pressure, the audience is gradually awakening consciousness, subjectivity growing, but also in the development of TV, there are many shortcomings, restricting its development and progress. With the progress of time, the emergence of a large number of new entertainment, new techniques, new communication channels, local TV urgent need to integrate these resources.Local TV competition primetime TV and Satellite TV from the competition between the past and gradually developed into a competition between the TV and new media; the bright spot in the competition have Zhibofenli model of cooperation on strengthening the brand, multi-pronged hair programming, the emergence of new interactive methods, and new media together to promote the brand, but also highlight the geographical and cultural characteristics showing highlights.According to the theory of subjectivity audience, generate Internet development theory thinking, "new forms of entertainment, new techniques, new communication channels,"the integration of innovation theory, live normalization theory, technology plays a decisive role in the development of the theory, the author with keen insight and judgment should be made local TV innovation mechanism, scientific orientation of the platform competitive strategy, improve and perfect the masses team, the host team, the programming team, team and other guests of the team competitive strategy, through the Internet, telecommunications networks competitive strategy and technology networks and program combining competitive strategy including brand programs, routine programs and dramas, including.