| Infants picture books, as a medium of early reading, get rapid development in recent years. Picture book, usually, also as the first book of a kid’s life, has become an important growing point in the children’s book market with more and more share. Now more than 570 national press,34 professional children’s publishing house, there are more than 520 to publishing children’s literature, some before doing other business press, are turning to the publish of children’s books. The type, quantity, quality, input and output, reading of Children’s books in our country have a profound and dramatic changes.China Children’s Press & Publication Group (CCPPG), as the only one in all of China’s children’s publishers coronal the name of the institution in China, founded with a long history, is totally now issued more than 120 million copies this year, inheriting classic and fashion. Among them, the most can reflect the fashionable spirit of CCPPG is Infant Pictorial, founded 30 years, as "the first publication of Chinese baby, " recommended as "outstanding young children’s books" by the national ministry of education, month sales volume in millions of copies, each Infant Pictorial, there are 500,000 infant readers, affect the growth of the generation after generation, so there will be a reference for its success.Based on this, this article choose 324 Infant Pictorials from 2006 to 2014 as a concrete example,the study of its nearly 10 years of development and changes, to exploit children’s nature and local originality, beside, hope put forward some feasible and constructive suggestions to the development of Infants picture booksThis research mainly divided into three levels. First, arrange and analysis on 324 Infant Pictorials from the form and content, understand the basic development and changes of nearly 10 years, such as the development and change of cover, size, pages, material, illustrations, and content orientation, specific content; Second, after understand the basic situation of development and changes of Infant Pictorials for nearly 10 years, analyze its development and changes of era background and find out the influence factors, on the basis, deeply analysis and understand nearly a decade of Infant Pictorial’s the erotic and local originality from form to content, and summarize and reflect on the success and defects; Finally, Summary and recommendations.Studies have shown that,Infant Pictorial by perfectly combining the clear orientation of the content and the form of creative design, to create the local infant magazine of the first brand, reflecting the local originality of infants picture book, In addition, its creation also illustrated the children’s nature from two aspects of form and content, Basically achieved "children in editor’s heart", "children in the book", these two points are worth to use for reference to the creation of the original infants picture book. But it still have not enough interpretation of children’s nature, attaches great importance to the value of education, ignore children’s nature, happy children give place to the education function, The drawback is that the biggest problem in today’s original Chinese infants picture books, is also the same to Age, But it still brought inspiration to original Chinese infants picture books, but also caused the reflections on the development of its own. |
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