Single Channel City Tv Stations To Pursue Their Own Development

With the open-up and the development of market-economy, our country's TV project has made great achievement in quantity and quality. But as a kind of media that has grew up in the plan-economy structure, its shortcoming has become more and more apparent, bitterly obstruct TV media's healthy and smooth development.Coming into 21 century, our TV media have to not only manage the competition at home, but also guard against the attack from abroad. No doubt we must reform the traditional structure, but change what? How? Those questions have been suspended up to now.Undoubtedly, our TV market will be opened-up after entering WTO. Although we can't predict its procedure and what degree now, but from present condition, we know that it is not impossible for unstated-own money into manager of TV programs and TV channels. And it will take one-channel TV station as transitional form. The earliest will be those who have plenty of media experience, include newspaper, broadcast, movie, television, and so on.The thesis takes as the theme No. 18 TV station, which is a single-channeled county-rated city TV station . Through investigating its four-year's development, This thesis tries to represent the reason that it can stand up in the bitter competitions, and to analysis the obstacles and experiences in the process, hope to provide some good advice for diverse development of our TV project.