Information Society Under The Conditions Of Television Transmission And The Local Economy,

The thesis discusses the relationship between TV media and development of local economy deeply in order that mass communication theory and other related subjects can be practised in development of local economy and society .TV media has affected our life greatly because of its audio-visual method synthesis and immediacy. The thesis emphasizes how TV media has influenced the development of economy in information society. The author sets forth the function of TV media by studying its character, inner regulation effect and analysing psychology of the audience deeply. In view of existing situation of TV media in Yunnan province ,absorbing opinions of other related subjects such as research on the consumers' behaviour social psycholgy theory of effect in economy theory of plan and theory of gambling, uniting theory with practice the author points out that TV media of Yunnan should more rationally dispose and fully utilize its resourses quickly in order to develop itself and create a better image of TV industry after china's entry into WTO .at the same time the thesis emphasizes that all parts of Yunnan should pay more attentien to the special function of TV media and make full use of it to raise the recognition of localities and serve the local economy by providing information.