Science Press Technology Business Management Strategic Research

Big changes have taken place in the developmental environment in China's publishing industry since 1990s. Competition and cooperation among the publishing houses gradually became a common trend. Taking Science Press as an example the author express his views on how to develop a strategic plan for this press so as to enhance its core competition. A complete strategy should at least include the following five parts: ① cooperate strategy as a whole；② strategy for competition in terms of external issues and opportunities; ③ marketing strategy which is in line with company strategy；④ organization strategy which can help the company to implement all the strategies; ⑤ strategy of acquisition and development such as forming publishing or industry group. The author tries to describe the above by analyzing the current situation of the publishing industry in China with the case of Science Press.With some background information, and layout of the structure of the thesis the author overviews the operation theory followed by the core element analysis of the threat of the capability of driving profit from publishing economic point of view. Based on this, the author summarizes the company strategic theory. After that, the macro (external)-environment of the STM (Science, Technology and Medical) publishing is analyzed through the detailed description about the impact on the market from the government regulations, knowledge era, and the challenge that raised by China's entry into the WTO. And then the author analyzes the STM market sector and competition using Five-forces model of competition. "Readers and authors are highly overlapped" is an important feature of the STM publishing. Based on the study of the developmental plan, current resources and operation capability, the customer-oriented strategy has been established by Science Press. Then, the author describes the cooperate strategy of Science Press in four levers, i.e. competition, marketing, organization and grouping: ① emphasizes product differentiation when competing; ② establishes customer leading strategy and reorganizes sales channels, enhances communication internally and externally, and improves service；③establishes learning organization; ④ facilitate the speed of acquisition or grouping benchmarking by increasing the ability to create more value to the targeted customers. Conclusion is: Science Press should establish a cooperate strategy that of customer oriented...