How To Deal With After The Opening Of The Book Publishing Market - China's Book Industry Survival And Development Of Strategic Research

As a special industry in China,the publishing industry has been under the serious control and supervision of the Government for years．The control on foreign capitals as well as investment from private sources and other industries makes the publishing industry one of the most opemless-lacking industries in China,which causes many issues in the book market and the industry itself,including chaotic market system,poor marketing strategy,capital pressure,under—developed management skill,and limited size of local publishers．With China'S new role as one of the members of WTO becoming effect in 2001,although Government still holds the publishing industry in hands,it has to open the sales channels to foreign investment．The coming openness brings huge competitive pressure to local publishers．How to compete with foreign publishers which boast tremendous advantages in capital resources,distribution channels,and management skill?How to change the current situation of local publishers and improve their core competitiveness?A wise and practical survival strategy is the only solution to help us face the challenges and try to overcome the crisis stably．In this essay,I try to apply my experience from local publishing industry to the analysis on the current situation and developing trend of China'S publishing industry and to present an in-depth discussion on the survival and development strategy of local publishers．Hopefully the distribution entities no matter state.own or from private background will find my suggestion helpful for their future development.