Compare The Aesthetic Performance Of The Different Forms Of Media Advertising

This text tries to put the advertisement and media phenomenon into the eye of aesthetics .It also tries to analyze it from the degree of the audiences .It use cases to explain the relation between advertisement and aesthetics as well as point out the difference between them. Each media using its own advantage , aiming at different audience ,taking advantage of different medias ,create beautiful ad image. It also lead people into beautiful artistic conception, satisfying the different needs of audiences .Introduction: As a media, ad has been an important means for people to gain news, learn knowledge, understand market, and fulfill one's life. Meanwhile, ad is an art, because it always pour aesthetics opinions to the society, so as to change people's value opinions and living styles .Chapter one :Ad creators create true and artistic ad images by means of images , words ,and sounds. They also try to find the common point in terms of needs .emotion .experiences and so on. They try to satisfy different needs of audience, in order to make their life full of beauty.Chapter two :This text tries to compare the different medias such as print .television and so on to find the different results coming with them. It also tries to find the difference between different medias concerning their audience.Chapter three: It analyze the printing media such as newspaper and magazines, which have large information .dependent audience, aiming to reason ,so as to find out their styles, that is .giving audience the attack in the eye, and the rational artistic conception.Chapter four : Ad make close relation with audience by its speed and its imagination. It make people not only gain the beautiful senses but also feel the beautiful atmosphere fully.Chapter five : By its advantage of performance .entertainment .full news .and family enter , television ad make the images more sensible ,so as to produce deep impression on audience. In the meantime , television ad can imitate some scenes in the life, so it can make the news have the color of art.Chapter six : Ad in the open air is more nearer to people's life comparing with other medias, so it ornament people's life .that is to say, gaining the news as well as enjoy the beauty.The end : The new medias such as internet change the traditional style of transmitting by the two-way means, so it make the audience no more accept only in one way. Also internet has given the ad more wide space, so ad has been more beautiful and personal.On the other hand , as a means reflecting the ideology ,ad has been changing itself with the time .Its aesthetics opinions, thinking styles and artistic appearances has been changing with it...