For The Sale Of Tobacco Industry Crm Management System

After joining WTO, the monopoly system of the Chinese tobacco will have enormous changes, the tobacco companies of all parts no longer enjoy the local customer alone . As the transnational tobacco groups of foreign countries enter progressively , will launch the fierce market competition with tobacco enterprises of our country unavoidably, its focus fought for is not merely limited to brand , price , talent, the more important thing is that serves the competition of consciousness. The competition of the service is the c ustomer's competition. Who gains the customer's satisfaction and favor, who can take the first chance in the market competition.How relation of customer using advanced computer technology for the tobacco trade is managed (CRM), fully excavate the customer's potentiality, offer the personalized service to customer one to one, nowadays has the urgent problem to be solved of every tobacco enterprise.This text has discussed the systematic characteristic that CRM system of tobacco retail trade should possess at present mainly, analyse more several basic demand of module that author participate in, for instance customer's management, merchandise control , management of complaining ,etc. The design that behind, with discussing the realization of relevant module and basic data structure while realizing.In the course of development of the tide tobacco trade CRM system, author participate in customer management , merchandise control , complain management ,etc. design of module and realize mainly. There are these pieces of module to the operation of great data quantity, there is relatively simple procedure operation too. The subject matter solved is that are based on demand, how gather customer materials and utilize customer historical data and how store a large number of customer historical issue of datum fully. Utilize customer historical data issue how utilize effective analytical method analyse to tobacco some key index datum of retail customer mainly, provide the valuable data for our customer to represent. How to make use of warehouse theory of the data to store a large amount of theme - orienteddata mainly to store the question of the historical data of a large number of customers, the profound data analysis provides convenience after giving.