On The Issue Of Trans - Regional Development Of Book Industry Chain In China

Chain operation, called as "modern commercial distribution revolution", has developed for a long time. It is a commercial system organized by one headquarter and many division stores, which usually brings economies of scale to the enterprise. The characteristics of chain operation require the enterprises to grow stronger and expand constantly. The multi-region development strategy helps enterprises expand and exert the advantages of chain operation. Many chain-operated enterprises develop into chain giants through setting up chain stores in various regions.The development of book chain operation boosts in china since 2001. Up till now, state-owned xinhua bookstore and private books enterprises have accumulated much experience in chain operation. However, their chain operation is usually confined in traditional regions arranged by the government. The thesis firstly analyzes the necessity for book sales enterprises to implement multi-region strategy, which aims at building great book sales group in china and meeting with the future challenge brought by the foreign funds. Then, the thesis analyzes the outer and inner difficulties to carry out the strategy. At last, the thesis suggests the possible solution for the issue and predicts the developing trend of book sales industry in china.