Based On Sms Mobile Marketing Platform

The development of marketing and the advantage of mobile marketing are introduced in the paper .The development of mobile communication and short message gateway interface protocol , such as CMPP of China Mobile, SGIP of China Unicom and SMGP of China Telecom are introduced, too .At the same time, the developing of mobile marking platform based on SMS(short message service) under the protocols' control and real application in Marketing Center of Hongta Group in YuXi, are discussed.First, the background, content and signification of the topic research are presented .Starting from marketing theory ,basic theory of cyber marketing is presented in detail .Cyber marketing is compared to traditional marketing and the advantage of cyber marketing is gained .The future application of SMS is analyzed .At the same time ,the development of marketing is introduced ,from traditional marketing to cyber marketing ,to mobile information marketing until mobile cyber marketing, then SMS-based marketing of mobile cyber is proposed , and then the advantage of SMS-based mobile cyber marketing is indicated by analyzing .Second, the system structure of SMS is introduced and communication flow based on CMPP, SGIP, SMGP too .According to the feature of marketing platform system structure, the idea of designing with module is proposed .The whole system is divided into three modules, including communication module, business treatment module and database module .Then, the construction and realization of communication module and short message business treatment module are separately discussed .The solution that communication module is used by short message business treatment module with DLL forms is proposed .C/S framework is used in short message business treatment module .Finally, development of SMS is presented and the development trend of mobile marketing is predicted.