Industry Reported That The Status Quo In China And The Strategy For Survival Study

The trade newspaper, whose aim is to report trade matters, is an extremely important kind of newspapers in the press system of our country, being born in 1950s and flourishing in 1980s. It is a kind of professional newspaper serving for trade development, whose readers come from all sorts of special trades. It plays as an un-fungible role in socialism economic constructing. As medium marketing process is going, the trade newspaper has experienced three times great innovation, being thrown near to the edge of market and facing the state of life or death..The trade newspaper has many problems, such as improper positioning, unattractive content and laggard management and administration, which lead to living predicament. In allusion to the problems above, the status of China trade newspaper is researched and its development space is forecast in the thesis, analyzing its significant influence to trade newspaper for the configuration regulation of China press.According to observing, contrasting , investigating and researching to many domestic trade newspapers, this paper systemically analyzed that how the trade newspaper challenge against marketing actively, pointing out its living will lie in three points. first, find proper positioning. second, deepening systeminnovation, third, choosing appropriate competing strategy. It is general trends for trade newspaper getting into market, in which development will be more exposed to marketing regulation.Once having cognizance of its problems, analyzing the market demand and adopting correspond strategy, and building up consciousness of natural serving with timing spirit, trade newspapers can pull through and develop high up to its second pinnacle.