On The Homogenization Of The News Of The Breakthrough

Newspaper industry has boomed greatly at a speed we've never seen before in the past few years .The kinds and prints of newspapers doubled and redoubled, contents of the news,effectiveness and the ways to manifest also have many new breakthroughs .But at the same time, the rival between the Newspaper industries increased too. Some newspapers clong each other in every aspect, so that the newspapers began to show the same characters. Thus , not only the influence of the newspaper abated , but also made great waste of the social source. In the days that the accepters' need becomes more and more various and individual, the same character news has become into the serious barrier of the news medias' improvement. The writer think: how to break the tendency of the news homogenization has been a very important question for study nowadays.In order to success in the rival of the news homogenization , seeking for difference is a possible and effective way. To get a obvious difference between other newspapers, so that one newspaper can make it's own seat in the market, brand is necessary and one newspaper must renew it's report to get it's content unchangeable.This paper tries to conclude the varies theory,debate the inside reason of the news homogenization, presents the brand position,report renewal and talents cultivation to improve the core competitive power and tries to do something beneficial to the newspapering.